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Throw Away Your Coverage Maps!

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As any radio salesperson who’s ever worked for me will tell you, I hate coverage maps. They have killed more sales than they’ve ever made when clients decide that the circles they see on the page are either too large or too small for their needs. Equally as challenging, salespeople often limit their prospecting activities […]

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Geo Fencing Opens Doors

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As sales people, we’re always looking to a new way to engage prospective customers. In the “olden days” we’d make a cold call and ask to meet them so that we could about their business. We’d tell them about our stations and hopefully get the chance to come back with some sort of sales package. […]