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Category: Uncategorized

December 29, 2022Uncategorized

CTV is a sticky platform. That’s good.

It seems that there’s no limit to the choices an advertiser has today when it comes to placing a video ad. OTT, […]

March 9, 2018March 9, 2018Uncategorized

Why should a business buy digital advertising from their radio rep?

Would it surprise you to know that I hear this question from radio salespeople as much as the advertisers they’re trying to […]

February 2, 2018February 7, 2018Uncategorized

Package Selling. Bob Newhart says; “STOP IT!”

If you’ve never seen this classic sketch it’s worth the six minutes. Bob Newhart’s message to his patient on her self-destructive behavior […]

December 11, 2017December 11, 2017Uncategorized

Throw Away Your Coverage Maps!

As any radio salesperson who’s ever worked for me will tell you, I hate coverage maps. They have killed more sales than […]

October 30, 2017Uncategorized

Geo Fencing Opens Doors

As sales people, we’re always looking to a new way to engage prospective customers. In the “olden days” we’d make a cold […]

Recent Posts

  • CTV is a sticky platform. That’s good.
  • Why should a business buy digital advertising from their radio rep?
  • Package Selling. Bob Newhart says; “STOP IT!”

Recent Comments

  • Bryon Turvey on Package Selling. Bob Newhart says; “STOP IT!”
  • Hiram Naomi on Package Selling. Bob Newhart says; “STOP IT!”
  • Robin Solis on Throw Away Your Coverage Maps!

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