Why should a business buy digital advertising from their radio rep?
Would it surprise you to know that I hear this question from radio salespeople as much as the advertisers they’re trying to […]
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Package Selling. Bob Newhart says; “STOP IT!”
If you’ve never seen this classic sketch it’s worth the six minutes. Bob Newhart’s message to his patient on her self-destructive behavior […]
Throw Away Your Coverage Maps!
As any radio salesperson who’s ever worked for me will tell you, I hate coverage maps. They have killed more sales than […]
Geo Fencing Opens Doors
As sales people, we’re always looking to a new way to engage prospective customers. In the “olden days” we’d make a cold […]